A call to action : wow effect, really ?

Simplify templates
10 Nov , 2022

Call to action is one of the most critical elements of any website or app. It prompts users to perform the desired action by presenting them with the final message.

 If you want more people to sign up for your newsletter, buy your product, take a survey or download an eBook, then you need strong call-to-action examples that will WOW your customers.

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What is a call to action ?

A call to action (or CTA) is a marketing message that prompts readers to take immediate action in response to what they have just read. 

This might be asking them to visit your website, download a product, or purchase something. 

CTAs are an important part of any digital marketing strategy and can be used to direct readers to the next step in your sales process, whether that’s a purchase, lead generation, or something else.

How to write effective call to action copy ?

Great call-to-action examples are built with a very clear purpose in mind. They want to achieve one goal, e.g. get leads, get customers, get the sign-up, etc. 

You need to focus on one goal, and one goal only. 

What do you want them to do ? What action do you want them to take ? What promise do you want to make to them ? 

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7 tips to write greats call-to-action 

  • Use urgency to increase conversions : urgency is one of the most effective ways to boost conversion rates. It’s also a great way to boost your call-to-action efficiency.
  • Offer something free : free lead magnets works, always. If someone gets something for free, chances are they’ll be much more likely to respond to your CTA than if you were to charge them for something.
  • Make an emotional connection : it’s important to make an emotional connection with your audience. What does your product or service do for them? How does it make them feel ? What problems does it solve ?
  • Use urgent words : what type of words do you typically use in your call-to-action text ?
  • Offer a guarantee : one of the best ways to boost your CTA effectiveness is by incorporating a guarantee.
  • Include a time limit : a time limit is another effective way to increase conversions. It’s another way to urge customers to respond quickly.
  • Offer an exclusive discount : exclusive discounts are another effective way to boost conversions.

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Our final word

The call to action is the final step in any conversion funnel. It’s that moment when a user clicks on something and completes your desired action.