Did you know that Pinterest has over 445 million active users as on 2022 ? Did you know that more than a third of those users are men ?
Did you know that over half of all Pinterest users are between the ages of 34 and 54 ?
It's true : there’s a lot you probably don’t know about the social media site known as Pinterest. But none of that matters, because Pinterest can be a great place to make content goes viral.
Much like other social networks, getting your content on Pinterest to take off like wildfire isn’t exactly easy.
But with the right strategy and some practice, it’s completely possible. Let’s get started !
First : why using Pinterest for business ?
Create a compelling brand presence
Before you get started with actually posting content on Pinterest, it’s incredibly important to build up a presence on the platform. This includes creating an attractive profile, choosing the right board names, and optimizing your boards for discoverability.
First and foremost, you want to make sure that your profile is complete. This includes adding a profile photo, your business description, links to your website and other social media channels, and your location.
Make sure that you have a brand description that includes your business goals, aesthetic, and is filled with keywords for your industry. Additionally, you can add a short bio and include links to your website and other social media pages, like Pinterest.
Be sure to change your profile picture and banner whenever you post new content to keep your brand consistent. Finally, brands can now create Pinterest Boards within their business account.
This allows you to curate content that is relevant to your brand and provides a digital space where you can repurpose content and host real-time events with your followers. You can also use Boards to easily share and organize your Pinnable images.
By setting up these Boards and filling them with relevant Pinnable images, you can easily drive traffic back to your website.
Drive traffic to your site
Pinterest is one of the best places to drive traffic to your site. In fact, the report from Pinterest mentioned earlier found that 73% of users follow brands on the site, meaning that they click through from Pinterest to a website or product page.
There are a couple of ways that you can do this.
First, you’ll want to make sure that you’re pinning pictures from your blog, product pages, and other relevant content sources.
Let’s take an example of a business that sells fitness apparel. One of the most important aspects of fitness apparel is the fit. Let’s say this fitness brand has a blog post that goes into more detail about the different types of fits available and how they differ.
They can pin this post to their fitness apparel board and link it back to their blog post. This will drive traffic to the blog post, which will help increase the chances of the reader making a purchase.
How create pins that go viral ?
Boost sales with Pins from your blog
There are a number of ways you can promote your blog with Pins. The most obvious is to link to your blog from your website. However, you can also host a Pinboard on your website where visitors can post their favorite photos and posts from your blog. You can also create a Pintrest board where users can share the posts they like the most on Pinterest. This is an easy way to drive traffic to your site and increase engagement.
Another option is to create an Instagram account and start posting pictures that feature products that are relevant to your blog. By doing this, you’re creating a one-to-one connection between your Instagram feed and your blog, which will help increase exposure for both platforms in the long run.
Finally, if you’re looking for a more nuanced approach to promoting your blog, consider hosting giveaways via Pinterest or Instagram. This gives you another opportunity to connect with new customers and grow your following in the process.
Understanding your audience is key
Before you can create any sort of content on Pinterest, you need to understand your audience. The first step to any successful marketing campaign is knowing who you’re marketing it to.
Pinterest is full of different niches and uses. You probably have a few different types of people in your audience, so make sure you’re catering your content to each group appropriately.
When it comes to demographics, Pinterest users are 68% female and 32% male, so keep that in mind. As for interests, Pinterest users are most interested in design, home improvement and gardening.
Share visually appealing and useful stuff
If you want to make your Pinterest pins go viral, you’ll need to make sure they look good. Not only that, but they need to be useful.
What’s the point of creating content if nobody sees it ? You’ll need to make sure that you’re sharing visually appealing and useful content on a consistent basis.
You’ll want to make sure that you’re uploading content that your target audience will find useful.
For example, if you’re running a design blog and want your pins to go viral, you’ll want to upload images of design-related images like new interior designs, creative furniture ideas, and creative wall art ideas.
Use consistent branding
If you want your Pinterest pins to go viral, you’ll want to make sure that they’re consistent with your brand.
You don’t want your Pinterest pins to look like they’re coming from a completely different source than your other social media accounts.
While consistency doesn’t mean you have to use the same images across all your social media platforms, it does mean that you’ll need to use similar fonts and colors.
You’ll also want to make sure you’re using consistent CTAs on each platform.
Don’t forget to add a CTA
A call to action is essential for any marketing campaign - especially on Pinterest. What’s the point of creating content if nobody actually clicks on it ?
You’ll want to make sure that each and every one of your Pinterest pins has a CTA attached to it. You can do this a few different ways.
You can either add a button to the pin itself, or you can include a CTA in the description of the pin.
Use relevant and branded hashtags
Using relevant hashtags can help you to expand your audience. It can also help you to get your pins to show up on more Pinterest boards.
You’ll want to use hashtags that are relevant to your content, but avoid hashtags that are too broad. A few ideas for hashtags : If you’re a business, we recommend using the branded hashtags that you already use on your other social networks.
You’ll want to avoid using generic hashtags such as #business because it’s way too broad. It’s a hashtag that millions of other businesses are probably using.
Add high resolution image quality
Pinterest is a visual platform. This means that high resolution images are going to be the most effective. You may see some people who are taking advantage of the fact that Pinterest is primarily a visual platform by creating low quality images with text that is difficult to read.
You don’t want to be that person. You want to be the one with the really high quality images that really stand out.
You can do this by using images that you’ve created on your computer, or you can use an online image editor to create high quality images. We recommend using software such as Canva, Photoshop, or Snagit that will allow you to create high quality images.
You also want to make sure that you’re using high quality images that are relevant to your content and aren’t copyrighted.
Our final words
Pinterest is a goldmine when it comes to marketing your business. It’s easy to use and relatively simple if you know how to make your pins go viral.
The best way to do that is to start by understanding your audience and what they’re most interested in. Make sure your pins are visually appealing and useful, while also being consistent with your brand.
Finally, don’t forget to add a CTA to each pin and you’ll be well on your way to making your Pinterest accounts go viral. Now that you know how to make your Pinterest pins go viral, it’s time to get out there and start creating some content !
More resources : 9 ways to go viral on Pinterest and get avalanche of traffic