Pinterest is the ultimate social media playground for brands and bloggers seeking new opportunities to expand their reach and engagement. As a visual platform with a strong audience of Millennial women, Pinterest is a natural fit for blog content. 

But simply creating a profile and adding your blog’s boards isn’t enough to see results. To build a successful blog on Pinterest, you need an authentic voice, targeted audience, relevant boards, and strategic posting habits. 

In this article, we’ll cover everything from understanding why you want to build a blog on Pinterest in the first place to tips on how to create great pins for your board effectively. 

So read on for our insider secrets about how to build a successful blog on Pinterest as an individual or business !

Why is Pinterest so important for brands ?

Pinterest has always been a place to share and discover new products, from fashion and beauty to home decor and groceries. But what makes Pinterest so important for brands in 2022 is its network effect. 

That’s a fancy way of saying that the more people who are on the platform, the more value it has for all of them. To illustrate this point, take a look at the growth of Pinterest and its effect on sales over the past few years. 

Today, Pinterest worth is 16$ billions of dollars.

What does this mean for brands ? That Pinterest is a channel you need to be on if you want to reach Millennials and Gen Z.

Why you should build a blog on Pinterest ?

Pinterest is one of the fastest growing social media platforms around thanks to its focus on visual content. It’s estimated that approximately 84% of the platform’s users are women, which is a significant jump from the 70% reported in 2017. 

This makes Pinterest a great platform for brands to connect with their core audience. Because you can use Pinterest to share a variety of content, it’s a useful platform for building an organic following around your blog content with minimal effort. 

If you’re a blogger, investing time and effort into creating a strong presence across social media platforms is important. It’s especially important if your blog isn’t based around affiliate marketing. 

With a presence across multiple platforms, you can further engage your readers and provide value through original content. 

Plus, you can boost your blog’s SEO by adding new links and keywords to the page. Pinterest is a great social media platform to start with. It’s highly visual, user friendly, and easy to use. 

Plus, there are a lot of benefits to using Pinterest as a blog. You can drive new traffic to your site, increase brand awareness, and even increase your blog’s search engine optimization (SEO) ranking.

Which type of content performs best on Pinterest?

Pinterest is a visual platform, which means visual content performs best. 

From visual guides and tutorials to product-focused content, you have tons of options for what type of content to pin on your boards. 

But which types of content perform best on Pinterest ? 

• Visual Guides : Visual guides are a perfect way to showcase products, concepts, or processes that are hard to explain with words alone. From how-to guides to product reviews, these types of pins show off your expertise and give your followers something to swipe through. 
• Product-Focused Content : Product-focused boards are a natural fit for retailers. From clothing to home decor, these pins are designed to inspire your followers to make a purchase. Whether it’s a sponsored product or something you’ve used and loved, product-focused pins are a great way to generate revenue.

Set up your Pinterest profile

Similar to other social media platforms, your Pinterest profile is the first thing people see when they visit the platform. 

It’s a great opportunity to introduce yourself, your brand, and your mission. 

Start by selecting a profile name and adding a profile description. 

To optimize your profile, be sure to choose a name that’s easy to find and remember. 

The same goes for your profile description. 

Keep it brief yet detailed enough to explain why your blog is on Pinterest, who your target audience is, and any value you provide. 

Next, select a cover image. 

This is the first thing people will see when visiting your profile. Be sure to select an image that reflects your brand and is visually appealing.

Pinning tips for brands and bloggers

As readers browse the web and come across an interesting article or image, they might click through for more information. 

With Pinterest, a pin is like a bookmark that readers can click to go directly to your site and read your blog post. With Pinterest’s pinning feature, you can share your blog posts, product reviews, and other blog content on Pinterest to drive traffic back to your site. 

For brands and bloggers, the best way to ensure a successful pin is to ensure it’s easily understandable. 

Whether you’re sharing a pin from an evergreen article or a short-term promotion, make sure the image is clear, concise, and easy to digest in a quick glance. 

Make sure to follow these pinning tips to ensure your pins are engaging and shareable.

Keep it short and sweet !  

Your pin’s description should be around 100-150 words. Use eye-catching and relevant images. Upload high-quality images that are relevant to your pin’s content.

Create great content for your blog

The most important part of your blog is the content itself. It’s the reason why people will subscribe, follow, and come back for more. 

So, if you want to build a successful blog on Pinterest, you need to make sure you’re creating high-quality blog posts. If you’re not sure where to get started, there are a few popular article topics that perform well on Pinterest. 

•  Health & Wellness: From recipes to exercise tips and advice, health and wellness topics are popular and relevant topics for many readers. 
• Relationship Advice : Relationship and dating advice, relationship quizzes, and advice for singles all perform well. 
• DIY Projects : Whether it’s home improvement tips or craft projects, DIY projects are immensely popular. 
• Travel : Travel articles are a great way for travel bloggers to promote their content and a popular choice for many readers. 
• Seasonal : From Thanksgiving to Christmas and New Year’s Eve, seasonal posts are a great way to promote your brand or blog during a certain time of the year.

Define your audience and goals

When you’re first starting out building your blog on Pinterest, it’s important to understand your audience. 

What are they interested in ? What are their pain points and goals ? Where are they coming from ? When you know what your audience is looking for, you can create better blog posts that provide solutions. 

You can also better target your audience’s interests and engage with them through your blog. Once you’ve figured out your audience and goals, you can begin to create your blog’s boards. 

There are a few different types of boards you can create for your blog, including boards for your website, boards for your brand, and boards for your products or services.

Decide on the right boards

One of the biggest mistakes brands and bloggers make is creating boards that are too general. With Pinterest, you can create a board for just about anything, but it’s important to create boards that are specific to your blog. 

For example, if you’re a food blogger and you create boards for “Food” and “Recipes,” it won’t really make sense for your followers. 

Instead, you should create a board for your blog and one for your website to help boost its SEO. When creating your blog’s boards, remember to create a few core boards that are relevant to your blog’s content.

Estimate audience engagement

After you’ve created your boards and posted a few pins, you’ll want to keep track of engagement. 

It’s important to keep tabs on how often your pins are being repinned and reshared. This data will give you a good idea of how often your followers are engaging with your content, which boards they’re repinning, and how many impressions each pin is receiving. 

You can also use tools like Tailwind or Pinterest Analytics to keep track of your impressions and engagement. This way, you’ll know when your posts are performing best, which images are the most popular, and the times of day your audience is most active.

Our final words

Building a successful blog on Pinterest requires a strategic approach. You need to create boards that are engaging, relevant, and easy for your readers to navigate through. You also need to create great content that hooks your audience from the get-go and drives them to your website. With the right strategy in mind, you can build an engaging presence on Pinterest and drive more traffic to your blog.