The majority of marketers agree that visual content is more popular than ever. Pinterest in particular has become one of the top social media platforms, especially among millennial users.
In fact, over half of U.S. digital adults use the platform on a monthly basis, which is why so many brands have started utilizing Pinterest to promote their content as well as drive traffic to their websites and blogs.
Unfortunately, not every brand has seen successful with Pinterest yet. If you’re struggling to gain new followers and pinterest users or simply want to take your Pinterest game to the next level, read on for 10 hacks for making your content go viral on Pinterest.
Create high quality images with sharp edges
There’s a reason why Pinterest is largely associated with images: people use it to find inspiration for aesthetic and design topics. That’s why it’s so important to create high quality images with sharp edges, particularly if your niche is in the design or fashion industry.
If you don’t have any photography skills, outsourcing the images to a professional photographer is the best way to go. You can also utilize free stock photo websites such as Pexels or Unsplash, which are full of high-resolution images that you can use for your Pinterest marketing campaigns.
If you do have photography skills, you can still follow these tips to create the best possible images for your Pinterest posts, including using the right tools.
Use a tool to find relevant keywords
Many marketers and bloggers overlook this, but optimizing your images with relevant keywords is an essential part of creating highly-visible, clickable content. That’s why it’s a good idea to use a tool, like Pinterest’s own visual keyword tool, to find the right keywords for your images and boards.
What’s more, a keyword tool will also help you find the right tags for your pins, which can also increase their visibility in the Pinterest search engine. Don’t forget to include your brand name and website URL in both the image and the description.
Pin at the right time
Just as you would with other social media platforms, you want to make sure that you’re posting at the right times when it comes to Pinterest.
You can check out this blog post about posting times for a variety of different industries and see what works best for your business.
What’s most important is that you test different posting times and analyze the data to see what gets the most engagement.
Posting at the wrong times won’t just make it harder for your content to be seen; it might also affect your engagement with your existing followers.
Add a CTA to your pins
When creating visual content for your boards, you don’t want to forget to add a CTA at the end that directs your followers to your website or blog.
What’s great about CTA buttons on Pinterest is that they can be both text-based and visual, which makes them extra powerful. Add a button to your images, and then make sure to use relevant hashtags in both the image description and the button itself.
Use a tool like Keyword Discovery to find words that are linked to your content and are also popular.
Promote your pins via paid advertising
If your posts are getting a lot of engagement, you can try boosting them via paid advertising. Pinning your content to boards relevant to your industry will make it easier to find new followers, but boosting your posts can make it even easier.
You can boost your pins via Pinterest’s advertising platform, which is powered by the same algorithms as the rest of their platform.
Leveraging these algorithms can help you find the most engaged users and target your advertising campaigns accordingly.
Leverage influencers and brands in your niche
If your core audience is made up of millennials or users who frequent Pinterest, consider reaching out to relevant brands and influencers in your industry and ask if they’d be willing to repin your content.
You can also ask brands and influencers if they’d be willing to do a boards collaboration with you and repin your images and content to their boards.
Just make sure to follow both Pinterest and these brands’ social media accounts to stay up to date with when they post and interact with their content.
Be visual in your product ads
If you’re running product ads on Pinterest, make sure that you include an image that’s as visual as possible. You can also try using alternative images for each ad to see which one gets the best results.
This will help you stay true to the Pinterest brand, as well as drive more engagement from your followers. If your ads are getting a lot of clicks and repins, consider experimenting with different ad variations to see which ones generate the most conversions.
You can do this by changing the image, the headline, or the copy of your ads.
Ask for feedback from your followers
When you’re creating highly-visual content, it can be easy to forget about your readers, who are probably skimming the content quickly without reading it thoroughly.
This can hurt your SEO and conversion rates in the long run. To ensure that you’re addressing your followers’ specific questions and concerns, try asking them for feedback on your images and posts.
You can ask a question at the bottom of each image or pin, or you can use a feedback form in your social media management tool.
Our final words
Pinterest is a visual platform, which means that it’s important to create great pins on pinterest and posts that are appealing to the eye. Creating visuals that are both beautiful and engaging is a great way to get more followers on Pinterest.
You can also hack Pinterest with these proven methods and get your content seen ! From creating high quality images with sharp edges to adding a CTA to your pins, there are many ways you can use Pinterest to promote your brand and attract new followers.