“Know your customer” is a well known advice. But how do you know who your customer is ?
The target audience for your brand or company is a very important piece of information that can make or break your success.
Whether you’re launching a new business, introducing a new product, or just trying to expand your reach and influence, knowing who will be interested in what you have to offer is key.
A target audience worksheet will help you get there faster and with less headaches.
Read this blog post to learn more about the importance of targeting audience.
What is a Target Audience?
A target audience is a group of people who will most likely be interested in your product or service. It’s important to know who these people are in order to reach them with your marketing.
For example, if you’re launching a new fashion brand, your target audience would be women in their mid-20’s to mid-30’s. Understanding your target audience can help you find the best ways to reach them.
A target audience definition can also include information like demographics, psychographics, and geographics.
These are the types of information that help marketers narrow down who they are trying to reach. These specific groups of people will have different interests and needs, which is why it’s so important to know who your target audience is.
How to Find Your Target Audience
The first step in finding your target audience is to understand your messaging and audience. In order to do this, you need to do some research and get really clear on your product or service, as well as your target audience.
Start by writing down your product’s or service’s benefits. Take a look at the products or services you offer and brainstorm the top 3 benefits that come to mind. Why would someone want to buy what you’re selling?
How will your offer or services help them ? Find customers who fit your ideal customer persona. An ideal customer persona is a fictional person who represents your target audience.
It often answer to those main question :
- What is this person’s socio demographics ?
- What are their psychographics ?
- What are their challenges ?
- What is their employment status ?
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