You know the old saying: “You can’t lead a horse to water…” Well, you get the point. You can’t force your target audience to do anything. You need to entice and coax them into taking the actions you want them to take, instead. 

Attracting and compelling readers to act on your blog requires strategic planning of your content and its layout. This means that where you place your Calls-to-Action is as important as what you say in those calls-to-action. 

What are Calls-to-Action ? They are prompts that inspire visitors to take action in response to something they see online. 

This blog post will walk you through several proven examples of placing these CTA buttons strategically around your blog, so that every visitor is inspired to read more, buy now, subscribe, link or Learn More About…

Bloggers guide to calls-to-action : where should you place them?

Calls-to-action (CTAs) can be confusing, especially when you’re just getting started. There are a lot of different CTA placement options out there in your blog content, and it can be tempting to pick the first thing that comes to mind. But that’s a mistake. A good landing page needs CTAs in all the right places. Here are some things to keep in mind:

There is no best place to put your CTA. Experiment with different placements and see what works best for your landing page.

There is a lot of debate about where to place these calls-to-action. Some experts believe that you should always place them at the end of your content, because this is the best place for them to be seen by readers. Others disagree, arguing that this can disrupt their reading experience and may cause them to skip over important information in your post.

Ultimately, it comes down to personal preference. If you have a particular aesthetic or visual style, then feel free to follow that through with your button placement as well.

Top of the blog

A call-to-action (CTA) is a button or link that directs visitors to interact with your website. CTAs are an important part of any inbound marketing strategy because they tell visitors what you want them to do next.

There are several reasons why you should include a CTA on your blog post. First, it can increase engagement by signaling to readers when they’re done reading. Second, it helps you collect email addresses and build your mailing list. And third, it acts as a “buy now” button for visitors who want to make a purchase.

When deciding where to put your CTA, try to keep in mind these guidelines :

• Make sure that the call-to-action isn’t too close to the headline or main body of the post. This will make it hard for people to find and click on the CTAs. Instead, try placing them at the end of the post or in an adjacent sidebar.
•  Avoid using popups that block the rest of the screen from view. The best way to create a CTA is through short, actionable text that people can easily read and understand at a glance.

Sidebar

Putting a call-to-action in the sidebar can be a great way to increase engagement. When someone lands on your page, they’re likely going to scroll down. If you have an important CTA lurking in the sidebar, they’re more likely to click it than if they see it inside the content. 

There are, of course, some drawbacks to this approach. 

First, your call-to-action might be hard to find if it’s far from the top of the page. Second, it might clash with the rest of your design. Third, it might distract from the content itself.

One option is to keep a close eye on your analytics. If people are scrolling past your call-to-action button, you might want to change it or move it higher up on the page.

Another option is to put a big CTA at the top of your page and hide a smaller one behind some other content. This way, people can find the CTA if they need it while still seeing other important information.

Footer

Call-to-action (CTA) is an action that a website visitor should take in order to complete a desired action. For example, when someone lands on a website, they might be presented with several CTAs that include “Click Here!” or “Subscribe”. 

The CTA represents the ultimate goal of the website and it motivates visitors to take action by urging them to convert.

The most common way to place a CTA in your footer is by using a button. You can also use CTAs in other parts of the website, such as on calls-to-action buttons, checkboxes, and other interactive components. 

By placing CTA buttons throughout the site, you ensure that visitors are constantly reminded of the goal of the website and provide them with the information they need to take action.

Our final words

Your blog posts are your chance to shine. They are your chance to connect with your readers. They are your chance to convert your readers into buyers. And the best way to do that is to include strategic calls-to-action throughout your blog posts. 

You can’t force your readers to do anything. You can’t force them to click on your links, or click to buy from your links. You can’t force them to subscribe to your email list. Instead, you need to entice and coax them into taking the actions you want them to take. 

That means that the placement of your Calls-to-Action is as important as what you say in those calls-to-action. That means that you need to strategically place your Calls-to-Action throughout your blog posts. 

Doing so will ensure that your readers are inspired to take the action you want them to take.