How to increase Etsy traffic to boost your sales ?

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12 Nov , 2022

Have you ever wondered how some Etsy sellers manage to sell their products so well ? 

It’s probably because they have insider knowledge on how to increase your sales as an Etsy seller. After all, selling things online isn’t easy. You need to find the right balance between quantity and quality. 

If your product isn’t special enough, no one will buy it. But at the same time, you don’t want to produce so many of them that it becomes unprofitable.

And if you think about it, there are so many variables that go into making a successful Etsy shop that it would be almost impossible for anyone to know them all unless someone had already discovered them for you ! 

But don’t worry; we have insider knowledge that we are willing to share with you to increase traffic !

👉 Discover our workbook to start your digital product business simply and quickly !

Be organized and stay on top of your game

This is probably the single most important thing you can do if you want to increase your Etsy sales in 2022.

If you aren’t keeping track of your production schedule, customer orders, and general business dealings, you will struggle to keep up with everything. If you miss a deadline or forget to respond to an important email, it could have serious repercussions on your business. 

Being organized will help you avoid these types of problems. With a good organizational system, you can find things quickly, stay on top of your schedule, and make sure nothing falls through the cracks. 

You can also use your organizational skills to help you keep a healthy work-life balance, which will be important as your business grows. The best organizational system will vary from person to person, but there are a few things that all successful Etsy sellers have in common. 

They always keep a written record of all their business dealings, and they use a calendar to keep track of their production schedule and to-do list.

Use images that show off your product

You can’t just write “fabulous, hand-stitched purses” and expect people to buy them. You have to show them what your product looks like, too. But how can you do that on Etsy ? 

After all, images are a lot more complex than words on a page. You have a few options when it comes to images. You can hire a professional photographer to take some pictures of your products. This will help you create high-quality, authentic images that show off your product well. However, not everyone can afford to do this, and it’s not something you can do at the last minute. Alternatively, you can use stock photos. But make sure you get permission to use them, and don’t plagiarize images.

Be authentic : don’t be afraid to be different!

Try to make sure that your product is as authentic as possible. Make sure it has been ethically sourced and produced ethically, too. 

Etsy's sellers who are authentic and don’t try to hide the fact that they are different will often be trusted more by their customers. And this goes a long way towards increasing your Etsy sales, even with lots of competition.

People want to buy from someone who is different from the norm. Be authentic, and don’t be afraid to be different. This doesn’t just apply to the materials you use to produce your products. It applies to your sales page, too. 

You should try to make your sales page as engaging as possible. Use lots of images, and make sure your sales pitch is engaging, too. 

Avoid writing long-winded descriptions full of lots of fillers. You should keep it short and to the point.

Give a little extra with each sale

You should try to give a little extra with each sale, whether this is a small gift, a thank you card, or a coupon for a discounted product in the future. 

If you can add an extra value to each product you sell, you are more likely to increase your Etsy sales while also creating loyal customers who will come back to buy from you in the future. However, don’t try to give away something that will break your business. 

This is why you should try to keep your products as authentic and ethically sourced as possible. And for each product you sell, add something extra. This could be a coupon for another product in your shop, or it could be a small gift.

Use high-quality products

Another thing that you need to keep in mind when you are creating your Etsy store is the quality of the products you are selling. 

If you try to sell cheap or low-quality products, your customers will almost certainly leave a bad review. And that’s not something that you want at all! Instead, you want to use high-quality products so your customers feel like they’re getting their money’s worth. 

But what exactly makes a product high quality ? There’s more to it than just making sure it’s well-built. Product quality also refers to the materials used. 

So, for example, if you are selling a jacket, it should be made from quality fabric like wool. 

And if you can, try to use organic materials as well. Not only will this make your products more appealing, but it will also help you stand out from the crowd.

👉 Discover our workbook to start your digital product business simply and quickly !

Don’t forget about SEO

If you want to make your Etsy store more visible, then you will certainly want to make sure it comes up high on Etsy search engine results page. 

But how do you do that ? There are a few things you can do to improve your SEO, but one of the most important is making sure your title includes the keywords that potential customers are looking for. 

You can also optimize your description by including some of the keywords you’re trying to rank for with an etsy seo tool like Etsy Hunt. You should also make sure you are using the right categories. And remember to always use high-quality products, as this will help with your SEO as well.

Learn from your customers

When you first start out, you may not know exactly what your customers want. But as time goes on, you will learn more about your audience and what they like and don’t like. 

This knowledge can be incredibly helpful in making your Etsy store a success. For example, if you notice that the majority of your customers like a certain item, then you should produce more of that item. 

And if you notice that a certain item isn’t selling well, then maybe you should get rid of it. Once you’ve been selling your products for a while, you will start to get a good feel for what your customers want.

Don’t neglect marketing just because you’re on Etsy

Yes, Etsy is a marketplace where you can sell your handmade products, but it isn’t the only marketplace out there. You should also try to sell your products outside of Etsy, too. You can do this with social media or with your own website. 

This will help increase your Etsy sales, and will also allow you to reach a broader audience. It can be hard to stand out in a sea of handmade products, so you should try to be creative when you are marketing your products. 

For example, you could try creating an eye-catching display for your products at craft shows. Or, you could try to get your products covered by magazines.

Our final word

If you want to increase your Etsy sales, you should try to be organized, authentic, and give a little extra with each sale. 

You should also try to be creative with your marketing efforts. If you follow these tips and tricks, we promise that you will see an increase in your Etsy sales. 

After all, these are tips that have been tried and tested by other Etsy sellers.